Download materials »
The conference was held on the 27th-28th of October 2021
The 1st Polish Economic Forum in Switzerland “Polish business in Switzerland - how to succeed?”

Poland-ASEAN - Regional Cosmetics Forum

The Polish Investment and Trade Agency (PAIH) invites representatives of Polish cosmetic companies and business partners from ASEAN region to participate in an international conference on the subject of the beauty industry: "Poland-ASEAN-Regional Cosmetics Forum".

The online event will be held on October 27-28.

The aim of the Forum organised by PAIH is to promote the Polish cosmetics sector in the Southeast Asia region. It will also be an opportunity to learn about the opportunities offered by the cosmetic industries of the ASEAN region and Poland.

The event will be a platform for meetings with experts from Poland and the ASEAN region, industry organisations as well as practitioners and business representatives. During the event, the following will be indicated, among other things, opportunities and challenges in foreign expansion of Polish cosmetic companies, market trends, as well as legal regulations in force on the markets in question.

Download metrials »

The ASEAN region - what is worth knowing?

The countries of Southeast Asian, along with their increase in population and wealth of their citizens, are becoming the main driving force behind the sale of cosmetics and personal care products in the Asia-Pacific region. In 2019, this sector reached a value of $ 5.9 billion in ASEAN. According to forecasts, by 2027 this value will amount to 8.4 billion dollars.

In addition, new trends are emerging in Southeast Asia, and as the economy grows, the purchasing preferences of customers change. Despite the strong presence of recognized cosmetic brands on the market, niche but innovative brands are gaining more and more popularity. Customers are looking for environmentally friendly cosmetics, including those based on organic ingredients. Products intended for skin and hair care, as well as for children, are of particular interest. Sales of cosmetics with a halal certificate, products that protect against the sun and cosmetics for men have increased greatly.

Despite the stable development of the cosmetics sector, entering the Southeast Asian markets requires proper preparation and a long-term expansion strategy, including significant expenditure on brand and product promotion. The challenge for Polish cosmetics is, among other things, strong competition from local Asian brands, mainly from Japanese and Korean producers.

However, the opportunities for Polish companies on the local market are strengthened by the dynamic development of e-commerce in the region. Online sales are becoming the main distribution channel for cosmetic products - already products from the beauty segment are the most frequently purchased type of products through e-commerce channels.

More about region (in Polish) »

Cosmetics made in Poland

Polish cosmetic brands are successfully developing sales in Asia, including South-East Asia, for example in Vietnam, Malaysia, Singapore and the Philippines.

The positive trend is reflected in the fact that our country currently ranks 5th in the EU in the field of cosmetics production, just behind the leading and internationally recognized Italy, France or Germany.

Among other things, the arguments for cooperation with Polish companies are: over 100 years of tradition in the field of production and/ or Poland’s highly qualified employees. The production of cosmetics in Poland is carried out in accordance with EU norms and standards, which is particularly important in the case of expansion, for example, to Asia. The wide range of products, in line with the current global cosmetic trends, including those tailored to the special needs of customers, even in the most distant markets, undoubtedly attracts contractors from all over the world.

Recent months, which have made both customers and contractors more concerned as to the price of products, have shown that attractive prices together with high quality are an extremely strong bargaining point, in talks with potential foreign business partners.

Polish cosmetics sector catalogue


Other publications:

Report by the Polish Union of the Cosmetics Industry, Nielsen Poland and Mintel:
„Polish Cosmetics Market 2020 Report”

Polish cosmetics are conquering the world


Organiser

Polish Trade and Investment Agency

Partners

ASEAN Cosmetics Association Chamber of Cosmetics Industry of the Philippines
Polish Union of the Cosmetics Industry Polish Association of Cosmetics and Detergent Industry Bank Pekao S.A. Welcome - Singapore Business Federation | Apex Business Chamber


Cosmetics News Wirtualne Kosmetyki Midas PR, Thailand

Speakers

Session 1 - Poland and Polish cosmetics industry

  • Blanka Chmurzyńska-Brown General director of the Polish Union of the Cosmetics Industry (Kosmetyczni.pl)
  • Krzysztof Mrówczyński Head of Industry Research, Bank Pekao SA
  • Anna Oborska General Director, Vice-President of the Board of the Polish Association of Cosmetic and Detergent Industry (PACDI)
  • Lidia Ziaja Head of Export Department in Ziaja Ltd.
  • Marek Miszczyk Research & Development Director, Madonis
  • Marta Pawłowska Safety Assessor, owner of ACC Chemicals Sp. z o.o. Sp.K
  • Agnieszka Szweda Centre for Strategic Investments, PAIH
  • Muhd Asyriel Foo (Asy) Beauty & Wellness Consultant and Instructor, Malaysia

Session II: ASEAN region - introduction

  • Dewi Rijah Sari Consultant of dRs Consûlta, Executive Chairman of the Indonesia Imported Cosmetics Entrepreneurs Association
  • Geraldine “Dina” A. Estacio CEO/President of the Chamber of Cosmetics Industry of the Philippines
  • Lee Pang Chairman, ASEAN Cosmetics Association, Malaysia
  • Alain Khaiat Chairman of the Cosmetic, Toiletry and Fragrance Association of Singapore
  • Samuel Chan VP, KAM, Group Sales, Singapore Post Ltd
  • Karin Lohitnavy Managing Director of Midas PR
  • Teh Kong Yam Co-founder and Managing Director, SHINS, Malaysia
  • Jitha Thathachari Group Head - Business Development, Strategy & Transformation at LUXASIA.
  • Rafał Jarosz Business Development Manager, PAIH
  • Piotr Harasimowicz Head of Foreign Trade Office in Ho Chi Minh City, Vietnam
  • Przemysław Zaręba Head of Foreign Trade Office in Kuala Lumpur, Malaysia
  • Khairul Ridhwan Business Development Manager, Foreign Trade Office in Kuala Lumpur, Malaysia
  • Rafał Owczarek Head of Foreign Trade Office in Manila, Philippines
  • Jacek Kołomyjec Head of Foreign Trade Office in Jakarta, Indonesia
  • Cezary Filipek Business Development Manager, Foreign Trade Office in Jakarta, Indonesia
  • Norbert Bąk Head of Foreign Trade Office in Bangkok, Thailand
  • Maja Justyna Business Development Manager, Foreign Trade Office in Singapore

Moderators

  • Marta Kudosz Editor, Wiadomości Kosmetyczne
  • Sari Kusumaningrum Founder/Content Strategist of The S Media

Programme

Day 1: October 27, 2021
Poland and Polish cosmetics industry
(addressed for business representatives, industry organisations, media from the ASEAN region)
Time: 9:00 - 11:00 a.m. (CEST) / 15.00 - 17.00 p.m. (SGT)
Language: English

9:00-9:05 a.m.

 

Welcome remarks

9:05-9:20 a.m.


Why Poland?
Speaker: Ms Agnieszka Szweda, Expert, Centre for Investments of Polish Investment and Trade Agency.

9:20-9:50 a.m.


Polish cosmetics sector - presentation of the sector, including competitive advantages, review of the product offer, successes on foreign markets.
Speaker: Ms Blanka Chmurzyńska-Brown, General director of the Polish Union of the Cosmetics Industry (Kosmetyczni.pl).

9:50-10:20 a.m.


Contract manufacturing and R&D
Speakers:

  • Ms Anna Oborska, General Director, The Polish Association of Cosmetic and Detergents Industry;
  • Mr Marek Miszczyk, Research & Development Director, Madonis;
  • Ms Marta Pawłowska, Safety Assessor, owner of ACC Chemicals Sp. z o.o. Sp.K.

10:20-11:00 a.m.


Summary - Why Poland and Polish cosmetics? Panel discussion
Speakers:

  • Ms Blanka Chmurzyńska-Brown, General Director, The Polish Union of Cosmetics Industry;
  • Mr Krzysztof Mrówczyński - Head of Industry Research, Bank Pekao SA;
  • Ms Anna Oborska, General Director, The Polish Association of Cosmetic and Detergents Industry;
  • Ms Lidia Ziaja, International Sales Manager, Ziaja;
  • Mr Adrian Winiarz, Export Director, Bielenda Kosmetyki Naturalne;
  • Mr Muhd Asyriel Foo - Beauty & Wellness Consultant and Instructor (Malaysia).


Day 2: October 28, 2021
ASEAN region - introduction
(addressed for cosmetics producers, industry organisations, media from Poland)
Time: 9:00 a.m. - 12:00 p.m. (CEST) / 15.00 - 18.00 p.m. (SGT)
Language: English
Moderator: Sari Kusumaningrum - Founder/Content Strategist of The S Media

9:00-9:05 a.m.

 

Welcome remarks

9:05-9:15 a.m.


South-East Asia - an introduction to the region.
Speaker: Mr Rafał Jarosz, Business Development Manager, Polish Investment and Trade Agency.

9:15-9:30 a.m.


Cosmetic regulations in the ASEAN region.
Speaker: Mr Alain Khalait, The Cosmetics, Toiletry & Fragrance Association of Singapore.

9:30-10:15 a.m.


Cosmetics sector in South-East Asia. - preparation for expansion, trends, prospects (markets: Malaysia, Singapore, Thailand, Vietnam, Indonesia, Philippines).
Speakers: Polish Investment and Trade Agency - Foreign Trade Offices-ASEAN region. (Language: Polish).

10:15-10:30 a.m.


E-commerce in South-East Asia
Speaker: Mr Samuel Chan - VP, KAM, Group Sales, Singapore Post Ltd.

10:30-11:00 a.m.


Halal certification.
Speakers:

  • Ms Dewi Rijah Sari - Executive Chairman of the Indonesia Imported Cosmetics Entrepreneurs Association;
  • Mr Khairul Ridhwan - Business Development Manager, Foreign Trade Office in Kuala Lumpur, Malaysia;
  • Mr Jacek Kołomyjec - Head of Jakarta Trade Office, Indonesia.

11:00-11:20 p.m.


How to effectively promote cosmetic products in the region?
Speaker: Ms Karin Lohitnavy - Managing Director of Midas PR.

11:20-12:00 p.m.


Opportunities and challenges for expansion into the South-East Asia region (panel discussion).
Speakers:

  • Ms Lee Pang, Chairman, ASEAN Cosmetics Association;
  • Ms Geraldine A. Estacio, President, Chamber of Cosmetics Industry of the Philippines Inc (CCIP);
  • Mr Teh Kong Yam, Managing Director, Shins Corporation;
  • Mr Jitha Thathachari, Head of Business Development Manager, Luxasia.

Download materials




If you have any additional questions, please contact:
Maja Justyna - Business Development Manager
Polish Investment & Trade Agency Branch Office Singapore
e: maja.justyna@paih.gov.pl.

Polish national stand at MIHAS Malaysia International Halal Showcase

Malaysia International Halal Showcase (MIHAS)

During this year's edition of the Malaysia International Halal Showcase (MIHAS), 12 Polish companies will present their product range in two PAIH Pavilions. Six cosmetic companies: Clochee, Krayna, Mokosh Cosmetics, Naturativ, Sylveco and Yope as well as six food producers from Poland will have the opportunity to present their new range of products, to potential trade partners from Malaysia as well as from other Southeast Asian countries. More »

Poland Festival 2021 in Indonesia

Poland Festival stand in Jabarta
Poland Festival stand in Jakarta

Poland Festival 2021 (PF2021) marks 3 years of operation of the Polish Investment and Trade Agency (PAIH) Jakarta Office. Its activities have broadly contributed to increase of both volume and awareness of the Polish-Indonesian trade and investment cooperation. As a result of establishing partner relations with the leading Indonesian importers the number of Polish FMCG brands registered in Indonesia has increased threefold. More »