Poland is one of the biggest EU member states. We are the 6th most populated country in the Union and we are the biggest market in the region of Central and Eastern Europe. Not only is the Polish market numerous and varied but it is much more dynamic than other markets in the region. Here, in the very centre of Europe, entrepreneurs may establish business activity and not only sell products in Poland but also gain vast export opportunities and export to big markets situated both in the West and East of the continent – but always within easy reach from Poland!

The country’s continuing high level of consumer spending remains particularly attractive for investors due to the size of the Polish market. Despite the recent global financial crisis, Poland’s development pace still remains high especially in comparison to other European Union countries and the entire region of Central and Eastern Europe.The rising consumption and higher personal consumption expenditure are confirmed by rising consumer confidence indicators and the strong indicator of consumer optimism.

Despite the unfavorable situation on world financial markets, the Polish economy continued to grow – in fact 2009 saw Poland record the highest growth on the continent i.e. 1.7%. In the third quarter of 2010 the country’s economic growth reached 4.7% (seasonally adjusted) and resulted to be the highest among all the EU countries. In the aftermath of global financial turmoil what matters most here is the fact that the growth is based largely on domestic demand – population of young people who enter the market and are all interested in buying domestic goods.

Companies which invest in Poland, a country with a large domestic market and a perfect export-oriented location, gain new development opportunities. A number of new clients can be reached either in Poland or in the markets which are easily accessible from Poland - both in the West and East.