Poland is attractive for investors for many reasons, but top of the list is its  38 million domestic consumer market. Poles form over one third of the citizens of the new EU member countries. Our country is the 30th largest market in the world, with its position being strengthened year after year by  rapid economic growth and the subsequent increases in rates of pay. The gross average pay in II Q of 2007, was 2.644.34 PLN, app. 8.9% more than a year before. Every year, Poles can afford more and more luxury goods and services. According to estimates, in 2007, Polish citizens spent 21 billion PLN on cars alone, i.e. one third more than the year before. The same situation applies to the domestic appliances market. 2007 saw a boom in domestic appliances sales; in the first half of 2007 the sales were up by a quarter, from the comparable period the year before.

Trust Polish consumers!

This all shows that investments in Poland are profitable, not only from the point of view of the export potential, but also’ and perhaps primarily due to, the very large domestic market.

Between 2004 and 2007, 12 new countries entered the EU. Poland’s citizens form almost 37% of the total number of residents of these countries.